An excellent method of developing new membership is through a referral from an existing member. Our member can confirm the value of the VMA and give an evaluation of our services and confirm the true value created by our advocacy and affinity programs.
It should not be the VMA expectation that our members will market solely to organizations with whom they have no relationships. It is more effective for them to concentrate on their supply chain. To make it easy for them we have created a standard process or template for them to use. We are prepared to define what type of company they should contact and provide them with the materials or information they need to deliver on our behalf. Target marketing is an integral part of this process.
We will consider an incentive to our members, who are successful in their referral efforts. This program will offer an immediate incentive to our member sponsors and on a quarterly basis to a leader in the total development of new members.
PROGRAM STRUCTURE: MAG will provide an explanation of the program to all manufacturing members outlining the:
- Program
- Materials available
